(Meet)
Peter Paullin
Food Allergy Daddy, & Director of Brand Marketing for
Free to Feed™
Peter Paullin
Director of Brand Marketing | Creative Strategist | Graphic Design Expert | Community Advocate
For more than 25 years, Peter Paullin has built his career around one core belief: design is not just about making the world beautiful, it’s about giving it meaning. As Director of Brand Marketing at Free to Feed™, Peter channels this philosophy into every project, ensuring that the organization’s visuals, messaging, and storytelling connect deeply with the families and professionals we serve.
A Creative Journey Rooted in Passion
Peter’s career began in the late 1990s, when the design industry was rapidly changing. Digital tools like Photoshop and Illustrator were still new, and the field of graphic design was only beginning to gain its modern shape. At 18, Peter threw himself into learning everything he could, describing himself as “a toddler absorbing everything and anything around me.”
His dedication quickly bore fruit. After winning a logo design contest for the Suncoast Offshore Grand Prix,a prestigious Florida powerboat race, Peter landed his first real professional role as a Junior Graphic Artist. That win became the launchpad for a 25+ year career marked by steady growth, creativity, and leadership.
Over the years, Peter advanced from Junior Graphic Artist to Senior Art Director, working with globally recognized brands like Anheuser-Busch, where he managed a top-performing graphics department and led full-scale creative campaigns. In 2017, he launched his own design studio, PMP Graphics, which continues to serve businesses across the U.S. with branding, web design, signage, and marketing solutions.
Leading Brand Marketing at Free to Feed™
Since joining Free to Feed™ in 2018, Peter has been at the heart of the organization’s brand identity. He has led:
• Website design and development, ensuring accessibility, warmth, and clarity for families.
• Social media campaigns that grow community, awareness, and trust.
• Video production and editing, bringing Free to Feed’s mission to life visually.
• Promotional products and collateral, expanding the brand’s presence in clinics, conferences, and homes.
• Internal marketing resources, ensuring brand consistency across every platform.
His role bridges creativity and strategy, blending his artistic eye with the organizational leadership needed to amplify Free to Feed’s mission worldwide.
Service, Family, and Community
Peter’s professional accomplishments are only part of his story. Service is central to who he is. He's actively volunteered with organizations such as Team RWB, The Mission Continues, The Pat Tillman Foundation, Team Rubicon, Mission43, the Wake County Special Olympics and Alateen. Whether it’s mentoring, working side by side with veterans, contributing design expertise, or helping at community events, Peter believes in giving back as both a responsibility and a privilege.
Most importantly, Peter is the proud father of two daughters, who he calls his greatest source of inspiration. “They motivate me daily to be a better human, a better creator, and a better father,” he shares. From bedtime stories, Happy's and Sappy's," to outdoor adventures, his daughters fuel his creativity and his drive to leave the world a little brighter.
Living with Purpose
Outside of making the world beautiful with purpose, Peter can be found pushing limits at his local CrossFit gym, racing through Spartan events, soaking up the sun at the beach, or playing anywhere outside, climbing, running, laughing on anything and everything with his daughters. These adventures keep him grounded, playful, and always looking for new ways to grow.
He also finds balance in mindfulness and meditation, which give him the clarity and presence to show up fully in his work, service, and family life. This practice of reflection and intentional living complements his creative process, allowing him to approach challenges with patience and vision.
A Creative Legacy
From logos and websites to video campaigns and live presentations, Peter’s work continues to shape how organizations connect with people. But his true legacy lies not in the designs themselves, but in the impact they create, the families supported, the communities uplifted, and the future inspired.
At Free to Feed™, Peter’s creativity, leadership, and heart converge, helping transform a brand into a movement and ensuring families everywhere feel seen, supported, and empowered.
